The essentials to moving your business online

There is no denying we are living in a challenging and unprecedented time especially for small businesses. Many businesses have been forced to shut their doors due to the adverse effects of COVID 19 pandemic. If you are used to doing a lot of tasks in person, you might be probably looking for ways to increase revenue and minimize your expenses. Businesses such asĀ made good strides to connect with customers and establish an online presence.

Moving a business online can be an effective strategy that can help businesses get more revenue amid calamities that make shopping on physical premises challenging. It can also open doors so new and permanent streams of revenue. If you are looking forward to getting your business online, here are a couple of things to get right.


Have an online strategy

It can be tempting to jump right into moving your business online. The good news is that the faster you can get things online, the faster you can connect with your customers and drive sales. However, it is important to take some time to plan and get your strategy right. Make your transition on going online as smooth as possible. A digital strategy is like a map for your business and a path that will guide you in getting to your destination. To get your online strategy, work on your budget, perform market research, define your digital brand, and create a consistent brand experience.


Figure out how to move your products online

The way you sell your products and services offline might not make sense if you apply the same strategy online. Before you can start, it is important to figure out how to sell your products online. If you run a consulting business where you meet your clients in person, you can simply start meeting them over zoom. If you have a clothing store, you can simply start selling online by running an eCommerce store. When it comes to pricing, you can just stick to your normal pricing structure, but don’t forget to factor in some cost for additional shipping.


Revamp your website

Your website will be the most important gateway for creating interaction between you and your customers. It is important to ensure your site is well designed, it is easy to navigate, easy to lead, and practical. If you don’t have a website, it is high time you build one. As far as design is concerned, you will have a few options. You can hire a web developer to take care of all design needs. You can use platforms such as ECommerce, Shopify, among others, or get a developer to build it from scratch. Ensure you keep an eye on brand design, work on the site’s functionality, responsiveness, and navigation.

Lastly, you need to choose a platform and payment method. The payment method you choose should be easy and safe for customers to transact with you. Give your customers a safe and easy way to buy your products and services. If your customers don’t feel safe entering their credit card details, they won’t complete a transaction.

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